In 2003, the United Way – Centraide (UW-C) Movement approved a new mission which launched the organization on a profound journey. At its core, this transformation is about a fundamental shift from being a very successful umbrella fundraising organization to a Movement focused on community impact. What does this means and how is it different from what we used to do?
Community impact is about achieving meaningful, long-term improvements to quality of life in Canadian communities—addressing not just the symptoms of problems but also getting at the root causes. It’s about making fundamental changes to community conditions.
As members of a Movement committed to Community Impact, United Ways all across Canada are working to amass the collective strength needed for real change to happen. Our goals are to:
· Influence public attitudes, systems and policies
· Focus on underlying causes of social issues
· Strengthen the network of services and the capacity of nonprofits and the community
· Engage the community’s financial resources, influence, time, knowledge and action
By combining community engagement with priority-setting and collaborative action at multiple levels, together communities and Canada’s UW-C Movement can achieve—and are achieving—lasting, measurable change.
Similar to United Ways across Canada and the United States, United Way of Cambridge and North Dumfries has re-examined its role in the community. United Way’s traditional role of umbrella fundraiser and fund distributor is not seen as relevant as it has been in the past.
United Ways are motivated to define the specific community impact that they and their partners achieve. This means, we are focusing on the most pressing issues in Cambridge and North Dumfries to concentrate investment, achieve lasting change, and show the impact of our work.